Marketing Campaigns Manager (Marketing)

Your Moneris Career - The Opportunity

You will focus on managing complex workflows, collaborating with cross-functional teams, and ensuring the delivery of high-impact, data-driven campaigns. You will have hands-on responsibilities for creating compelling content and email marketing assets. And applying expertise in market research, consumer insights and data analysis, you will improve campaigns and ensure maximum return on investment (ROI).

Location: You will be based in our Toronto, Montreal or Quebec City office and will work in a hybrid model.

Reporting Relationship: You will report to the Manager, Marketing Campaigns.

Your Moneris Career - What you'll do

With responsibility for every stage of campaign development, from brainstorming and design to execution and measurement, the Marketing Campaign Manager ensures our campaigns deliver measurable results and achieve business growth.

• Lead the development and implementation of all strategic marketing campaigns across Marketing, inclusive of acquisition, cross-sell/upsell and retention efforts.

• Conduct customer and market analysis to create data-driven campaign plans.

• Work with Product Marketing Manager counterparts to ensure campaign strategies align with product positioning, messaging and overall go-to-market projects. And use product marketing insights to tailor campaigns to specific audience segments and priorities.

• Build persona-based buyer journeys to serve as the foundation for campaign strategy.

• Collaborate on the development of campaign briefs, ensuring a unified approach. 

• Lead the end-to-end management of marketing campaigns across multiple channels, including email, digital, social media, and paid media, to maximize campaign reach and engagement.

• Lead campaign-related content and asset development, including writing and editing engaging content for email, landing pages, and other campaign assets, tailored to specific target audiences, and collaborating with design teams to ensure campaign visuals align with messaging and brand standards.  

• Develop email marketing strategies and manage email campaigns, including segmentation, personalization, and automation.

• Monitor and analyze campaign performance against defined goals, success metrics and KPIs, to ensure understanding of organizational goals.

• Apply an experimentation mindset to marketing campaigns to guide, test, learn, and improve. Conduct A/B testing across all channels.

• Report on performance results of all campaigns within scope, including delivering insights and applicable recommendations to improve future efforts.

Your Moneris Career - What you bring

• Bachelor's degree or college diploma in Marketing, Communications, or Digital Marketing

• Equivalent work experience may be considered a substitution

• Minimum of 5+ years of marketing campaign development, with a focus on digital marketing, customer engagement and success

• Experience through multi-channel campaigns

• Expertise in campaign strategy, execution, and optimization across multiple marketing channels.

• Proficiency in creating compelling content and email copy that creates engagement and conversions.

• Knowledge of analytics tools, CRM systems, and marketing automation platforms.

• Familiar with marketing regulations, like CASL and CAN-SPAM

• Experience with HTML/CSS to format, create emails and Experience in Email Marketing platforms (i.e. Salesforce Marketing Cloud, Pardot)

• Familiar with Salesforce CRM and Google Analytics

• Understanding of relevant KPIs across lead generation (opens, clicks, leads, opportunities, closed-wons), cross-sell/upsell (product adoption rates, growth in average order value), retention (improvement in merchant attrition rates and customer lifetime value (CLV)), and efficiency (campaigns delivered on time, within budget, and achieving targeted ROI).

• Fluent in English (reading, writing, and verbal), bilingual in French is considered an asset

• Ability to analyze campaign performance, make data driven recommendations and tactics for optimization.

• Project management skills, and ability to manage multiple campaigns simultaneously, while being attentive to details.

Your Moneris Career - What you get

• Comprehensive Total Rewards Program including bonuses, flexible benefits starting from day 1, and your choice of either a health spending account (HSA) or personal spending account (PSA)

• RRSP matching & defined contribution pension plan

• Learning & development programs and resources including unlimited free access to Coursera and an Educational Assistance Program

• Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture

• A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter

• Company-wide paid year-end closure & personal time off (including religious, personal, and volunteer days)

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

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Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.